Capsum x Carlin SW 2025-26 Beauty Trends

Capsum x Carlin: Pioneering the Next Wave of Beauty Innovation

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Since 1947, Carlin Creative Trend Bureau has been at the forefront of anticipating consumer behaviors and inspiring creative strategies. Their Summer 2026 Trend Book highlights groundbreaking insights across industries, and once again, Capsum has been chosen to illustrate the cosmetics industry’s most exciting upcoming trends. This collaboration reinforces Capsum’s position as a leader in avant-garde formulation, blending technical expertise with a deep understanding of consumer desires.

Building on the success of our previous partnership for the 25-26 Fall-Winter Beauty Trends, this new chapter showcases how Capsum continues to push boundaries, creating products that are not only innovative but also deeply resonant with the evolving needs of today’s beauty enthusiasts.

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Trends Overview

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‍"Reinforcing Microbiota" trend:

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Modern sun care has evolved far beyond simple SPF protection. Today, it’s about empowering the skin to withstand multiple environmental stressors. This trend focuses on strengthening the skin’s microbiota, offering a holistic approach to combat photoaging and protect against environmental aggressors. By enhancing the skin’s natural defenses, it ensures both immediate protection and long-term resilience.

At the heart of this trend is Capsum’s GLISTENING BODY OIL, a true trailblazer in sun care innovation. This product combines pearls and carrot oil to enhance tanning, while pomegranate and cotton extracts stimulate the microbiota to produce solar postbiotics—activating the skin’s natural defenses. Enriched with beeswax extract, it also helps reduce pigment spots, delivering radiant, healthy, and luminous skin. It’s a perfect example of how science and sensoriality can come together to create a product that’s as effective as it is indulgent.

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‍"Frothy Flowers" trend:

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As consumers increasingly demand beauty solutions that respect both the planet and their skin, the Frothy Flowers trend emerges as a response to this dual need. This trend emphasizes the importance of protecting the skin’s microbiota while prioritizing sustainability. It’s a harmonious blend of science and nature, offering products that are eco-conscious and deeply nurturing.

Illustrating this trend is Capsum’s ANTI STRESS BODY MIST, a product that perfectly captures the essence of Frothy Flowers. Infused with calming verbena and petitgrain scents, along with nourishing Camellia oil, this mist soothes stressed skin, reinforces the skin barrier, and uplifts the mood. It’s a pioneering example of how skincare can merge efficacy, sensorial pleasure, and environmental responsibility in one forward-thinking formula.

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‍Shaping the Future of Beauty

Capsum’s collaboration with Carlin continues to push the boundaries of beauty innovation. By integrating cutting-edge science with consumer-driven trends, Capsum is redefining what it means to create products that are both effective and sustainable.

If you’re inspired by these trends and want to explore how Capsum can help you develop the next generation of hero products, don’t hesitate to reach out. Our creative teams are ready to bring your vision to life! 🌟

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